---
sheet_format: 1.0
id: 2025-01-hexatrust-tff-cyber-asie-moyen-orient
title: "La cybersécurité en Asie et au Moyen-Orient – Quelles perspectives pour un marché en transformation ?"
title_en: "Cybersecurity in Asia and the Middle East: prospects for a market in transformation"
speaker: Erwan Rougeux
with: [Dorothée Decrop (Hexatrust, moderator), Guillaume Vassault-Houlière (YesWeHack), Julien Provenzano (French Korean Cyber Alliance), Romain Waller (Ercom)]
date: 2025-01-13
event: "Hexatrust — lancement TFF Cyber"
place: "Campus Cyber, Puteaux, France"
format: panel
language: fr
video: null
slides: null
topics: [international expansion, cybersecurity, asia, middle east, partnerships, local currency, acculturation]
source: "No recording is known. Summary written by Claude (AI) from the moderator's preparation script (Hexatrust, 12 January 2025) and the organisers' emails; only the talking points noted for Erwan are attributed to him. Check with the speaker before quoting."
review: none
---

# La cybersécurité en Asie et au Moyen-Orient – Quelles perspectives pour un marché en transformation ?

**In one sentence:** At the launch of Hexatrust's TFF Cyber at the Campus Cyber, Erwan Rougeux joined the first round table, on Asian and Middle-Eastern cybersecurity markets, with his three pillars for entering them: a trusted local partner, local currency and a local team.

## TL;DR
Hexatrust organised the TFF Cyber launch on 13 January 2025 at the Campus Cyber (La Défense), from 2 pm to 7:30 pm, with Business France among the partners. Its first round table, moderated by Dorothée Decrop, asked how French cyber and cloud players approach Asia and the Middle East, two fast-growing and threat-heavy regions (Indonesia's web anomalies, Saudi Vision 2030, Smart Dubai). Erwan Rougeux replaced Axians at short notice, next to Guillaume Vassault-Houlière (YesWeHack), Julien Provenzano (French Korean Cyber Alliance) and Romain Waller (Ercom). The script planned a diagnostic round (market drivers and obstacles), an exchange of concrete experiences and partnerships, then a closing "one piece of advice" tour. There is no recording; this sheet only records the positions Erwan prepared.

## Erwan's key points
- Business is not done the same way in these regions: acculturation comes first (preparation script, diagnostic round).
- Three pillars to enter a market: a trusted partner, through a joint venture and a technology partnership; reasoning in local currency; and a local team (preparation script).
- He was asked to share his experience of Dubai and Bahrain in the "solutions and partnerships" round (preparation script); what he said there is not documented.
- The moderator's closing synthesis, which the panel was asked to feed, lists three take-aways: opportunity for French companies, the importance of the partnership relationship, and acculturation.

## Outline
- Script part 1, introduction: context on Asian and Middle-Eastern cybersecurity markets and presentation of the four panellists.
- Script part 2, diagnostic (15 min): market drivers, obstacles and ambitions; Erwan on how Clever Cloud approaches these markets (acculturation, three pillars).
- Script part 3, solutions and partnerships (15 min): concrete experiences; Erwan on Dubai and Bahrain; Provenzano on the Korean market and the French Korean Cyber Alliance.
- Script part 4, conclusion (5 min): opportunity, partnership, acculturation; each panellist's one recommendation.

## Notable quotes
No recording; no quotes.

## Questions this answers
**Q: What was the TFF Cyber round table about?**
A: How French cybersecurity and cloud companies address Asian and Middle-Eastern markets: drivers, obstacles, concrete solutions and the role of local and international partnerships (preparation script).

**Q: What are Erwan's three pillars for entering an Asian or Middle-Eastern market?**
A: A trusted local partner (joint venture and technology partnership), pricing and reasoning in local currency, and a local team (preparation script).

**Q: Is there a replay?**
A: None has been found; the sheet is built from the moderator's preparation script and will be updated if a recording surfaces.

**Q: Who else was on the panel?**
A: Guillaume Vassault-Houlière (YesWeHack), Julien Provenzano (French Korean Cyber Alliance, Purple Hackademy) and Romain Waller (Ercom), moderated by Dorothée Decrop of Hexatrust (organisers' emails).

## Mentioned
Hexatrust, Campus Cyber, Business France, Clever Cloud, YesWeHack, Ercom, French Korean Cyber Alliance, Purple Hackademy, Axians, Thales, KITRI, Saudi Vision 2030, Smart Dubai, Dubai, Bahrain, South Korea, Indonesia, Saudi Arabia, United Arab Emirates